Overview
This is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino, sharing his valuable insights and experiences. He discusses the pivotal moments that shaped his journey, offers in-depth observations on the evolving cybersecurity landscape, and provides practical advice for product marketers navigating this dynamic field. From personal anecdotes to professional wisdom, this conversation is a must-watch for anyone interested in the intersection of industry dynamics, cybersecurity, and product marketing.
Sections and Timestamps
- 00:00 Part 1: Starting as a PMM
- 03:40 Part 2: Entering Market Research
- 09:18 Part 3: Transition to starting ESG’s security practice
- 13:00 Part 4: The ESG and Market growth path
- 18:43 Part 5: Industry Consolidation
- 21:17 Part 6: The AI Effect
- 25:51 Part 7: What’s keeping CISO’s up at night?
- 28:44 Part 8: Is there a talent shortage in cyber?
- 33:41 Part 9: Advice for Cyber PMMs
- 37:52 Part 10: Being industry aware as Cyber PMMs
Be sure to tune into Jon’s articles on TechTarget here, or to his CSO Online articles here.
Thanks for tuning in! Stay tuned for future videos by subscribing to the channel on YouTube. You can also learn more directly by following Cyber PMM and me on LinkedIn.
