Cyber PMM Blog
Keep up with the latest content from Cyber PMM.
Latest Posts
An Interview with Steve Multer: Becoming a Better Storyteller
I recently had the chance to sit (virtually) with Steve Multer for a great interview. For more than 25 years, Steve Multer has partnered with the world’s most powerful and influential brands to craft and share their core values to the global marketplace. He’s...
Why Jensen Huang of Nvidia is an Inspiration to Product Marketers
Disclaimer: 100% human authored - no ChatGPT or any AI tool used to author this post. Though I did ask ChatGPT to generate an earnings analysis of Nvidia to research their top 4 customers. Nvidia is having a moment. Fad or not, the ascending company is currently...
An Interview with Richard Stiennon
Check out the latest Cyber PMM video interview with Richard Stiennon. Richard is the founder of IT-Harvest, author of multiple books on the industry including the Security Yearbook, and author of the The Security Industry on Substack. He is an ideal person to help...
RSA Conference 2024 Guided Messaging Video Tour (Part 2)
Part 2 of the video messaging tour series of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC. Many people can't attend the event, so this virtual option will give you an inside peek into the dynamics of the fast-paced and...
RSA Conference 2024 Guided Messaging Video Tour (part 1)
This video tour of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC. If you could or couldn't attend the event, this virtual option will give you an inside peek into the dynamics of the fast-paced and sometimes confusing...
RSA-C-ya: What I learned last week
Welp, RSAC is a wrap. I'm still in introvert recovery, but allow me to attempt a summary of some things I discovered last week. Note: I also have GoPro footage that I'll share. So stay tuned for a video tour of the expo halls in the next newsletter edition. Meeting in...
RSAC Survival Guide – Part 3 of 3: Surviving San Francisco
Surviving San Francisco! Let’s face it, it’s not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it’s worth carving out some time for yourself to explore the area. Sure, SF has seen a decline in safety over the years. But the city...
RSAC Survival Guide – Part 2: Demos and Theater Talks
During my Force Management training years ago, I remember listening to Brian Walsh on stage say that all people in sales need to be ready to “call an audible”. This means that wherever the audience or customer wants to pivot to the direction that you need to be ready...
RSAC Survival Guide – Part 1 of 3: The Basics
Introduction The RSA Conference (RSAC) is the cybersecurity industry's premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you through...