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Helping

Cyber PMMs

fight digital chaos

Cyber PMM creates formulas that work for product marketers in the cybersecurity industry — and for the sanity of buyers and practitioners.

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Creating formulas that work.

Cyber PMM is 100% independent without any vendor influence. The vision is to create a world where cyber products and services are accurately represented in a clear, honest, and organized way for the sanity of buyers. This will be achieved by building an open source library of formulas in the following categories.

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Content

The Cyber PMM Blog is updated regularly to keep the conversation going.

Frameworks

Still in development, Cyber PMM frameworks will set you up for success.

Tools

Still in development, Cyber PMM Tools will give you resources for your day-to-day execution.

An Interview with Richard Stiennon

by | June 20, 2024 | Industry Dynamics, Interview, Video | 0 Comments

Check out the latest Cyber PMM video interview with Richard Stiennon. Richard is the founder of IT-Harvest, author of multiple books on the industry including the Security Yearbook, and author of the The Security Industry on Substack. He is an ideal person to help...
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RSA Conference 2024 Guided Messaging Video Tour (Part 2)

by | June 7, 2024 | Events, Industry Dynamics, Video | 0 Comments

Part 2 of the video messaging tour series of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC. Many people can't attend the event, so this virtual option will give you an inside peek into the dynamics of the fast-paced and...
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RSA Conference 2024 Guided Messaging Video Tour (part 1)

by | May 31, 2024 | Events, Industry Dynamics, Video | 0 Comments

This video tour of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC. If you could or couldn't attend the event, this virtual option will give you an inside peek into the dynamics of the fast-paced and sometimes confusing...
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Content Focus Areas

Cyber PMM is new as of November 2023. That said, you can expect to see more content around the following topics, to be published weekly:

  • A Vision for Cyber PMMs
  • Cybersecurity Industry Dynamics
  • Your Core Functions as a Cyber PMM
  • Cyber PMM Productivity
  • Cyber PMM Survival Tips
  • Cross-Functional Marketing Interlocks
  • Leading Without Authority as a Cyber PMM
  • Cyber PMM Training & Education
  • The Future of Being a Cyber PMM
  • Interviews with Industry Experts and Practitioners
About Cyber PMM

I'm working on a Cyber PMM GPT - please help test it out and provide your feedback.

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