Podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding, threat actor rebrands, Hubspot, and why your tagline might still be unclear.
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Top Cyber PMM 🐳 Updates
The Cyber PMM Brief is now digestible as an AI-generated podcast!
I am using NotebookLM to transform this weekly update to go straight to a conversation between two hosts that sound way more professional than I ever will. You can access this weekly digest within Spotify or Apple Podcasts.
S3:E4 — Strangled by Lanyards: A PMM’s Guide to Doing Events Right
I’ve been thinking a lot about events lately. Like, way too much. Probably because, at this exact moment, I just survived the RSA Conference and already have four more big events staring me down, including a massive event next week. And I’m realizing something: it feels like a huge chunk of my job these days is just about showing up and making sure we talk about our products right at these things. So how should we collaborate with event teams? Where should we put our energy and where should we draw the line? I cover all this and more in this week’s podcast – check it out here:
- Watch: https://lnkd.in/g8CaFjQW
- Read: https://lnkd.in/g4atFmmQ
- Substack: https://lnkd.in/gVyHNuNT
- Spotify: https://lnkd.in/g8CaFjQW
- Apple: https://lnkd.in/gwH7QdRG
📰 Top Industry Updates
1. Zscaler Unveils Advanced AI Innovations at Zenith Live 2025
At its Zenith Live 2025 event, Zscaler introduced new AI-powered security capabilities designed to stop cyberattacks, protect sensitive data, and enable businesses to embrace AI securely. These innovations include AI-driven data classification, automated segmentation, and advanced threat detection tools, aiming to enhance data protection and compliance across cloud and branch environments.
2. CrowdStrike Stock Slides After Hitting All-Time High as Revenue Forecast Disappoints
CrowdStrike delivered a quarterly outlook that fell short of analysts’ expectations, sending shares lower in extended trading Tuesday after the stock closed at a record high. The cybersecurity firm said it expects fiscal second-quarter revenue of $1.14 billion to $1.15 billion, below the analyst consensus of $1.16 billion compiled by Visible Alpha.
CrowdStrike Holdings, Inc. “CrowdStrike Reports First Quarter Fiscal Year 2026 Financial Results.”
CrowdStrike shares slipped more than 6% in after-hours trading. The stock was up about 43% for 2025 through the closing bell.
🔗 https://www.investopedia.com/crowdstrike-earnings-q1-fy2026-11746481
3. CyberArk Acquires Zilla Security to Enhance Identity Governance
CyberArk has completed the acquisition of Zilla Security, a cloud-native identity governance and administration (IGA) startup, in a deal worth up to $175 million. This acquisition aims to integrate Zilla’s AI-powered IGA capabilities into CyberArk’s identity security platform, providing scalable automation for identity compliance and provisioning across digital environments.
4. Microsoft and CrowdStrike Launch Joint Threat Actor Mapping Initiative
Microsoft and CrowdStrike have announced a strategic partnership to align their respective threat actor taxonomies, aiming to reduce confusion caused by inconsistent naming conventions across the cybersecurity industry. This collaboration introduces a joint threat actor mapping, correlating aliases used by both companies for over 80 known adversaries. The initiative seeks to enhance clarity and accelerate response times for security professionals dealing with complex threat landscapes.
🎧 Top Content Plugs
1. Afternoon Cyber Tea: Hugh Thompson on Building the RSA Conference
In this episode, Dr. Hugh Thompson, Executive Chairman of RSA Conference and Managing Partner at Crosspoint Capital, joins Ann Johnson to discuss the intricacies of organizing the world’s largest cybersecurity conference. They delve into topics such as theme selection, unexpected surprises on the expo floor, and the evolving RSA community. Hugh also shares insights from his background in applied mathematics and his perspectives on the human element in security.
Listen here:
2. Check Point 2025 Cloud Security Report
Released on June 5, 2025, Check Point’s report reveals that 65% of organizations experienced a cloud-related security incident in the past year, yet only 6% remediated it within an hour. The study highlights systemic weaknesses, including alert fatigue, fragmented toolsets, and a widespread inability to detect lateral movement or defend against AI-driven attacks. Key findings emphasize the need for unified, intelligent, and automated defenses to bridge the gap between cloud innovation and cyber resilience.
🔗 https://www.checkpoint.com/security-report/
3. Honeywell 2025 Cybersecurity Threat Report
Published on June 4, 2025, Honeywell’s research indicates a 46% surge in ransomware attacks targeting operational technology (OT) systems in Q1 2025. Notably, the Cl0p ransomware group emerged as the most active threat actor. The report also highlights a 3,000% increase in the W32.Worm.Ramnit trojan, repurposed to steal OT credentials, and underscores the persistent threat of USB-based attacks.
🚀 Cyber Startups News
1. MIND Secures $30M to Automate Enterprise Data Protection
MIND, a cybersecurity startup, has raised $30 million to develop AI-driven solutions aimed at automating enterprise data protection. The company’s technology focuses on proactively identifying and mitigating data security risks, enhancing the overall security posture of organizations.
Also – the article I found on this appears to have used AI to generate images of the founders?
2. Slide: New Data Backup Startup from Datto Founder
Austin McChord, founder of Datto, has launched Slide, a new startup based in Norwalk, Connecticut. Slide aims to provide streamlined data backup solutions through managed service providers (MSPs), targeting small and medium-sized businesses. The company plans to offer improved cybersecurity measures to combat the rising threat of cyberattacks.
3. Merlin Ventures Raises $75M for Israeli Cybersecurity Startups
Merlin Ventures, a Tel Aviv-based venture capital firm, has raised over $75 million for its inaugural fund focused on early-stage Israeli cybersecurity startups. The fund aims to support innovative companies in the cybersecurity sector, helping them navigate the U.S. public-sector market and secure government contracts.
🔧 Top 3 Tool Plugs
1. Omneky AI-Powered Omnichannel Ad Generation
Omneky is an AI-driven platform that automates the creation and optimization of ad creatives across multiple channels. It uses machine learning to generate personalized content, analyze performance data, and launch optimized advertising campaigns. Recent updates include the ‘Campaign Launcher’ feature, enabling marketers to deploy personalized ad campaigns across platforms like Meta, Google, and TikTok directly from Omneky’s dashboard.
🔗 https://www.omneky.com/
2. HubSpot Deep Research Connector for ChatGPT
HubSpot has introduced a groundbreaking integration, becoming the first CRM to push data into ChatGPT. This connector allows users to perform in-depth analyses of their CRM data using natural language prompts. For instance, marketers can query ChatGPT to identify patterns among new contacts added in the past 90 days, segmented by persona, industry, or lead source, and then apply these insights to refine targeting strategies within HubSpot.
🔗 https://www.cxtoday.com/crm/hubspot-unveils-an-industry-first-crm-chatgpt-integration/
2. ChatGPT’s Expanded Integrations with Cloud Services
OpenAI has enhanced ChatGPT’s capabilities by integrating it with major cloud storage services, including Google Drive, Dropbox, Box, SharePoint, and OneDrive. This expansion enables users to access, search, and summarize their stored data directly through ChatGPT, streamlining workflows and enhancing data interaction. Additionally, ChatGPT now offers meeting recording and AI-powered transcription features, facilitating improved documentation and productivity.
🔭 3 Things Ahead
1. Cyber PMM S3:E5 – Coming Next Week – Surviving Events in Real Life
Stay tuned for the next episode of The Cyber PMM Podcast, where I’ll take you through my event journey at Cisco Live San Diego. From when my plane touches down to my day to day activities, I’ll share what life is like for a Cyber PMM at an event.
2. Gartner Security & Risk Management Summit
- 📅 Date: June 9–11, 2025
- 📍 Location: National Harbor, MD
- 🔗 Details: Gartner SRM Summit
3. Senate Committee Vote on National Cyber Director Nominee
The Senate is expected to vote on the nomination of Sean Cairncross as the National Cyber Director. Cairncross, a former Republican National Committee executive, emphasizes his management background and aims to streamline federal cyber policy through coordination. His nomination has garnered endorsements from prominent cybersecurity figures and former officials.
💼 Top 3 Gig Alerts
- Illumio: Sr. Product Marketing Manager
- Axonius: Senior Director, Product Marketing
- Tanium: Product Marketing Program Manager
💡 PMM Tip of the Week
Ask someone unfamiliar with your product to read your tagline. If they can’t immediately grasp what you offer, it’s time to simplify.
In the latest episode of Why That Worked, the hosts dissect how the podcast app Snipd’s name, while catchy, left users puzzled. This highlights the “curse of knowledge”—when we, as insiders, assume our audience shares our understanding.
Remember, if you have to explain your product name or tagline, it’s not doing its job. Clarity should trump cleverness.
💨 Fluffy Word to Avoid This Week
Robust
It’s the corporate equivalent of a shrug. Sounds strong—but tells you nothing.
🛑 Instead of saying your solution is “robust,” show what it can actually handle:
- “Supports 10M+ events per day without latency”
- “Built for 24/7 uptime across global SOC teams”
- “Tested under real-world ransomware conditions”
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The mission of Cyber PMM 🐳 is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, cut through the hype, and do more with less.
Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, innovators, builders, solutions marketers, product managers, engineers, and content creators—anyone involved in the process of bringing tech to market in chaotic environments.
