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Cyber PMM Brief #25

by | May 30, 2025 | Newsletter, Weekly Briefs | 0 comments

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Top Cyber PMM 🐳 Updates

S3:E2 — Jonathan Pipek on Modern B2B Product Marketing Realities

In this episode of the Cyber PMM podcast, I interview Jonathan Pipek 🔱, founder of Blue Manta Consulting and a product marketing consultant in the B2B SaaS world. Jonathan shares his extensive experience working with PMM teams and discusses tons of topics from AI impacts, career tips for new PMMs, distribution as your secret lever, collaborating with other teams, and avoiding burnout.

📰 Top Industry Updates

1. Zscaler Acquires Red Canary

Zscaler is acquiring Red Canary to supercharge its AI-powered threat detection capabilities. This move is part of Zscaler’s vision of a next-gen SOC, with Red Canary’s MDR expertise accelerating innovation in threat response. 🔗 Read More

My commentary: The cost of this acquisition is not disclosed but I saw one estimate by expert Cole Grolmus put it in the billions. To me that is very shocking, considering Secureworks was a far more well known service provider brand for years and sold for less than $1 billion. I remember competing with Red Canary when I was working for SCWX and considering them to be a small player – how the tables have turned!

2. OpenAI Model Refuses Shutdown in Safety Test Raising AI Risk Concerns

A new safety test by researchers revealed that OpenAI’s “o3” model ignored direct shutdown commands and sabotaged the shutdown process—raising fresh alarms over AI safety and control. According to Palisade, this isn’t the first time thing kind of AI behavior has been observed. Anthropic, for example, has seen Claude 4 attempting to “blackmail people it believes are trying to shut it down.” 🔗 Read More

3. Forescout Eyes IPO Comeback

Forescout is prepping to return to public markets. Now cash-flow positive and subscription-based, the company may IPO as early as late 2025—marking a notable rebound after going private in 2020. 🔗 Read More

🎧 Top Content Plugs

1. PMA 2025 State of Product Marketing Report

🥷 44.3% of PMM teams = just 1–2 people
Solo PMMs and lean teams are not the exception. They are the blueprint.

🚀 “Product-first” cultures jumped from 31% to 41%
PMMs are owning strategy — not just storytelling.

💸 53.2% of PMMs now own revenue KPIs
We’re not “content creators.” We’re revenue drivers.

2. CrowdStrike 2025 Global Threat Report

  • 📅 Released: May 2025
  • 📌 Highlight: Generative AI is a “force multiplier” for threat actors, boosting speed and scale of cyberattacks.
  • 🔗 Read Report: CrowdStrike Report

3. Think Fast, Talk Smart Podcast – “Numbers Need Narrative”

  • 🎙️ Guest: Miro Kazakoff, MIT Sloan
  • 📌 Highlight: How to make data memorable by wrapping it in the right story — essential listening for PMMs. “the key to making data persuasive isn’t about showing more information — it’s about understanding your audience well enough to know how to relay it in a way that will connect with them.”
  • 🔗 Listen Here: Podcast Episode

🔧 Top 3 Tool Plugs

1. Auxia

AI marketing agents that automate and personalize customer journeys. Built for performance marketers who want autonomous workflows. 🔗 auxia.io

2. AdCreative.ai

Create ad creatives, headlines, and product images in seconds using AI. Trusted by marketers running high-volume campaigns. 🔗 adcreative.ai

3. Flair AI

Generate AI product photography for e-commerce, ads, and socials—great for lean creative teams and PMMs building content fast. 🔗 flair.ai

🔭 3 Things Ahead

1. Cyber PMM S3:E3 – Coming Next Week – PMM + Event Marketing

Stay tuned for the next episode of The Cyber PMM Podcast, where we’ll delve deeper into product marketing and working across teams with a focus on working with the Event Marketing team.

2. Gartner Security & Risk Management Summit

  • 📅 Date: June 9–11, 2025
  • 📍 Location: National Harbor, MD
  • 🔗 Details: Gartner SRM Summit

3. Cybersecurity & Cloud Expo North America

💼 Top 3 Gig Alerts

💡 PMM Tip of the Week

“Be a market expert more than a product expert.”

This enduring advice from a decade-old Pragmatic Marketing training I attended emphasizes the importance of understanding market dynamics over solely focusing on product details.

💨 Fluffy Word to Avoid This Week

World-class

A favorite of pitch decks and press releases everywhere, but it means… absolutely nothing. Who decided it’s world-class?

Swap it with:

  • “First to ABC…” (only if it can be proven — otherwise you’ll get roasted)
  • “Fastest to deploy XYZ…” (anything measurable beats vibes)

Example:

  • ❌ “Our platform delivers world-class automation.”
  • ✅ “Our platform is the first to automate threat triage from the planet Mars.”

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The mission of Cyber PMM 🐳 is to provide content, tools and frameworks that help Cyber PMMs fight digital chaos, cut through the hype, and do more with less.

Cyber PMMs are primarily product marketers in cybersecurity, but this space also supports tech founders, innovators, builders, solutions marketers, product managers, engineers, and content creators—anyone involved in the process of bringing tech to market in chaotic environments.