by Dane Disimino | Apr 29, 2024 | Core Functions, Events, Industry Dynamics
During my Force Management training years ago, I remember listening to Brian Walsh on stage say that all people in sales need to be ready to “call an audible”. This means that wherever the audience or customer wants to pivot to the direction that you need to be ready...
by Dane Disimino | Apr 22, 2024 | Core Functions, Events, Industry Dynamics
Introduction The RSA Conference (RSAC) is the cybersecurity industry’s premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you...
by Dane Disimino | Apr 16, 2024 | Industry Dynamics, Video
OverviewThis is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino, sharing his valuable insights and experiences. He discusses the...
by Dane Disimino | Mar 11, 2024 | Industry Dynamics
Cyber markets can be treacherous and unforgiving so I thought I’d share a “survival guide” of sorts to help fellow PMMs navigate complex situations. My vantage point comes from the experience of navigating various product markets across the Security Operations Hype...
by Dane Disimino | Mar 5, 2024 | Industry Dynamics
Introduction My goal with this post isn’t to analyze every vendor in the market – I would need a lot more time to achieve that! The goal is to provide a high level view of vendor realities to try and make some sense of it all. Entering a cyber vendor is a fun...
by Dane Disimino | Feb 17, 2024 | Industry Dynamics
Introduction Now that we’ve gone through an overview of the industry, Cyber PMMs need to understand the markets and buyers within the industry. Who/what are they? What are the key spending drivers? These questions and more are important to consider because at the end...
