by Dane Disimino | Apr 19, 2025 | AI, Content
Research for Product Marketers As I covered last week, cyber buyers aren’t following the traditional buyer’s journey map we’ve all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in...
by Dane Disimino | Apr 16, 2025 | Content, Core Functions
Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you’ve come to the write (intentional typo) place. This guide walks...
