by Dane Disimino | Apr 6, 2025 | AI, Core Functions, Creativity
It’s time to revise the old “buyer’s journey map” mindset which was created before buyer’s were AI-enabled. Welcome to the era of the AI-Enabled Buyer’s Flow. The rules that once shaped a buyer’s flow when evaluating...
by Dane Disimino | Mar 24, 2025 | Core Functions, Innovation, Planning
Use Quarterly Themes to Organize Release Mayhem Across Your Product Portfolio As I mentioned in last week’s article, most product launches fail. This risk only gets amplified when dealing with more complex portfolios of products. New releases get buried under...
by Dane Disimino | Mar 15, 2025 | Core Functions, Innovation
When everyone’s looking at you to deliver magic on product launch day, what actually matters? And how do you stay sane when ~50% (or more?) of product launches miss the GA date? I’ve survived dozens of product launches across my career—some triumphant,...
by Dane Disimino | May 2, 2024 | Core Functions, Events, Industry Dynamics
Surviving San Francisco! Let’s face it, it’s not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it’s worth carving out some time for yourself to explore the area. Sure, SF has seen a decline in safety over the years. But the city...
by Dane Disimino | Apr 29, 2024 | Core Functions, Events, Industry Dynamics
During my Force Management training years ago, I remember listening to Brian Walsh on stage say that all people in sales need to be ready to “call an audible”. This means that wherever the audience or customer wants to pivot to the direction that you need to be ready...
by Dane Disimino | Apr 22, 2024 | Core Functions, Events, Industry Dynamics
Introduction The RSA Conference (RSAC) is the cybersecurity industry’s premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you...
