by Dane Disimino | Apr 19, 2025 | AI, Content
Research for Product Marketers As I covered last week, cyber buyers aren’t following the traditional buyer’s journey map we’ve all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in...
by Dane Disimino | Apr 16, 2025 | Content, Core Functions
Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you’ve come to the write (intentional typo) place. This guide walks...
by Dane Disimino | Apr 6, 2025 | AI, Core Functions, Creativity
It’s time to revise the old “buyer’s journey map” mindset which was created before buyer’s were AI-enabled. Welcome to the era of the AI-Enabled Buyer’s Flow. The rules that once shaped a buyer’s flow when evaluating...
by Dane Disimino | Mar 24, 2025 | Core Functions, Innovation, Planning
Use Quarterly Themes to Organize Release Mayhem Across Your Product Portfolio As I mentioned in last week’s article, most product launches fail. This risk only gets amplified when dealing with more complex portfolios of products. New releases get buried under...
by Dane Disimino | Mar 15, 2025 | Core Functions, Innovation
When everyone’s looking at you to deliver magic on product launch day, what actually matters? And how do you stay sane when ~50% (or more?) of product launches miss the GA date? I’ve survived dozens of product launches across my career—some triumphant,...
by Dane Disimino | May 2, 2024 | Core Functions, Events, Industry Dynamics
Surviving San Francisco! Let’s face it, it’s not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it’s worth carving out some time for yourself to explore the area. Sure, SF has seen a decline in safety over the years. But the city...
