by Dane Disimino | May 2, 2024 | Core Functions, Events, Industry Dynamics
Surviving San Francisco! Let’s face it, it’s not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it’s worth carving out some time for yourself to explore the area. Sure, SF has seen a decline in safety over the years. But the city...
by Dane Disimino | Apr 29, 2024 | Core Functions, Events, Industry Dynamics
During my Force Management training years ago, I remember listening to Brian Walsh on stage say that all people in sales need to be ready to “call an audible”. This means that wherever the audience or customer wants to pivot to the direction that you need to be ready...
by Dane Disimino | Apr 22, 2024 | Core Functions, Events, Industry Dynamics
Introduction The RSA Conference (RSAC) is the cybersecurity industry’s premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you...
by Dane Disimino | Apr 3, 2024 | Core Functions
I’m happy to share my recent interview with Matt Sayar, Product Manager (PM) at Anomali. Matt is a Cyber PM that is currently in the trenches of the product world at a fast-growth vendor. I worked with Matt when he was at Splunk. I recently asked him about his career...
by Dane Disimino | Apr 1, 2024 | Core Functions
“If you want to go fast, go alone. If you want to go far, go with your PM.” Ancient Cyber PMM Proverb Introduction Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that...
by Dane Disimino | Mar 25, 2024 | Core Functions
Introduction The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users....
