by Dane Disimino | Apr 19, 2025 | AI, Content
Research for Product Marketers As I covered last week, cyber buyers aren’t following the traditional buyer’s journey map we’ve all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in...
by Dane Disimino | Apr 6, 2025 | AI, Core Functions, Creativity
It’s time to revise the old “buyer’s journey map” mindset which was created before buyer’s were AI-enabled. Welcome to the era of the AI-Enabled Buyer’s Flow. The rules that once shaped a buyer’s flow when evaluating...
by Dane Disimino | Apr 1, 2025 | AI, Industry Dynamics, Innovation
Survive the chaos of innovation waves by spotting patterns, timing your moves, and leading smarter through market resets. The Startup Bug Never Left Back in college, I was all in on entrepreneurship. I even started our school’s first entrepreneurship club in its...
by Dane Disimino | Mar 19, 2025 | AI, Interview, Video
In the latest episode of the Cyber PMM Podcast, I sat down with cybersecurity expert Chris Crowley, a consultant at Montance LLC and an instructor at the SANS Institute. With over 20 years in the field, Christopher provides profound insights into the evolution of...
by Dane Disimino | Feb 27, 2025 | AI, Video
AI Innovation for Beginner’s (Like Me) As I discussed in my last post, my LinkedIn feed is a firehose of AI hype—much of it noise, some of it genuinely game-changing. The pace is overwhelming, but one thing is clear: we either adapt to AI or risk irrelevance in...
by Dane Disimino | Feb 20, 2025 | AI, Industry Dynamics, Interview, Video
You’ll want to carve out 25 minutes to listen to this discussion with Dr. Zero Trust, Chase Cunningham. We discuss how the intersection of AI and cybersecurity has never been more volatile. AI and cybersecurity are advancing at a breakneck pace, reshaping how...
