Cyber PMM Blog
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RSA Conference 2024 Guided Messaging Video Tour (part 1)
This video tour of the RSA Conference is an insider's perspective of what it's like to walk the halls of RSAC. If you could or couldn't attend the event, this virtual option will give you an inside peek into the dynamics of the fast-paced and sometimes confusing...
RSA-C-ya: What I learned last week
Welp, RSAC is a wrap. I'm still in introvert recovery, but allow me to attempt a summary of some things I discovered last week. Note: I also have GoPro footage that I'll share. So stay tuned for a video tour of the expo halls in the next newsletter edition. Meeting in...
RSAC Survival Guide – Part 3 of 3: Surviving San Francisco
Surviving San Francisco! Let’s face it, it’s not cheap to visit or live in San Fran (SF), so if you get the chance to attend, I think it’s worth carving out some time for yourself to explore the area. Sure, SF has seen a decline in safety over the years. But the city...
RSAC Survival Guide – Part 2: Demos and Theater Talks
During my Force Management training years ago, I remember listening to Brian Walsh on stage say that all people in sales need to be ready to “call an audible”. This means that wherever the audience or customer wants to pivot to the direction that you need to be ready...
RSAC Survival Guide – Part 1 of 3: The Basics
Introduction The RSA Conference (RSAC) is the cybersecurity industry's premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you through...
Interview with Cybersecurity Industry Expert Jon Olstik
OverviewThis is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino, sharing his valuable insights and experiences. He discusses the...
Get to Know Matt Sayar, PM at Anomali and His Advice for Cyber PMMs
I’m happy to share my recent interview with Matt Sayar, Product Manager (PM) at Anomali. Matt is a Cyber PM that is currently in the trenches of the product world at a fast-growth vendor. I worked with Matt when he was at Splunk. I recently asked him about his career...
Core Functions: Aligning with Product Management (PM)
“If you want to go fast, go alone. If you want to go far, go with your PM.” Ancient Cyber PMM Proverb Introduction Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that...
Core Functions: Message Testing
Introduction The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users....