Cyber PMM Blog
Keep up with the latest content from Cyber PMM.
Latest Posts
Creating Product Content in the Age of LLMs
Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you've come to the write (intentional typo) place. This guide walks...
Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets
Welcome to another edition of the Cyber PMM Podcast! Today, we're diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan with...
The AI-Enabled Buyer’s Flow
It's time to revise the old "buyer's journey map" mindset which was created before buyer's were AI-enabled. Welcome to the era of the AI-Enabled Buyer's Flow. The rules that once shaped a buyer's flow when evaluating enterprise software are changing fast and PMMs are...
Riding Innovation Waves (Without Wiping Out)
Survive the chaos of innovation waves by spotting patterns, timing your moves, and leading smarter through market resets. The Startup Bug Never Left Back in college, I was all in on entrepreneurship. I even started our school’s first entrepreneurship club in its...
Marketing Moments: Bringing Order to Product Launch Chaos
Use Quarterly Themes to Organize Release Mayhem Across Your Product Portfolio As I mentioned in last week’s article, most product launches fail. This risk only gets amplified when dealing with more complex portfolios of products. New releases get buried under...
The Evolution of Security Operations with Chris Crowley
In the latest episode of the Cyber PMM Podcast, I sat down with cybersecurity expert Chris Crowley, a consultant at Montance LLC and an instructor at the SANS Institute. With over 20 years in the field, Christopher provides profound insights into the evolution of...
The Art & Science of a Product Launch
When everyone's looking at you to deliver magic on product launch day, what actually matters? And how do you stay sane when ~50% (or more?) of product launches miss the GA date? I've survived dozens of product launches across my career—some triumphant, others that...
Interview with Christopher Steffen
Navigating the Future of Cybersecurity with Christopher Steffen In the latest episode of The Cyber PMM Podcast, I had the opportunity to sit down with Christopher Steffen, Vice President of Research at Enterprise Management Associates (EMA), to break down the most...
The 10 Camps of AI Innovation
AI Innovation for Beginner's (Like Me) As I discussed in my last post, my LinkedIn feed is a firehose of AI hype—much of it noise, some of it genuinely game-changing. The pace is overwhelming, but one thing is clear: we either adapt to AI or risk irrelevance in...