Cyber PMM Blog
Keep up with the latest content from Cyber PMM.
Latest Posts
RSAC Survival Guide – Part 1 of 3: The Basics
Introduction The RSA Conference (RSAC) is the cybersecurity industry's premier event. This is a usually must-attend if you’re a vendor in this business which means it’s time to step up your game if you’re a Cyber PMM. This Survival Guide series will take you through...
Interview with Cybersecurity Industry Expert Jon Olstik
OverviewThis is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino, sharing his valuable insights and experiences. He discusses the...
Get to Know Matt Sayar, PM at Anomali and His Advice for Cyber PMMs
I’m happy to share my recent interview with Matt Sayar, Product Manager (PM) at Anomali. Matt is a Cyber PM that is currently in the trenches of the product world at a fast-growth vendor. I worked with Matt when he was at Splunk. I recently asked him about his career...
Core Functions: Aligning with Product Management (PM)
“If you want to go fast, go alone. If you want to go far, go with your PM.” Ancient Cyber PMM Proverb Introduction Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that...
Core Functions: Message Testing
Introduction The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users....
Cyber PMM Functions: Messaging
Introduction As product marketers, our most important function in the business is messaging. We are messengers. What we say, to which audiences, and at which venues is the foundational part of the role. This is why your most important asset as a Cyber PMM will be the...
Riding Cyber Market Hype Cycles
Cyber markets can be treacherous and unforgiving so I thought I’d share a “survival guide” of sorts to help fellow PMMs navigate complex situations. My vantage point comes from the experience of navigating various product markets across the Security Operations Hype...
Making Sense of Cyber Vendors
Introduction My goal with this post isn’t to analyze every vendor in the market - I would need a lot more time to achieve that! The goal is to provide a high level view of vendor realities to try and make some sense of it all. Entering a cyber vendor is a fun...
Understanding Cyber Markets and Buyers: A Guide for Cyber PMMs
Introduction Now that we’ve gone through an overview of the industry, Cyber PMMs need to understand the markets and buyers within the industry. Who/what are they? What are the key spending drivers? These questions and more are important to consider because at the end...