Cyber PMM Blog
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Latest Posts
Core Functions: Aligning with Product Management (PM)
“If you want to go fast, go alone. If you want to go far, go with your PM.” Ancient Cyber PMM Proverb Introduction Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that...
Core Functions: Message Testing
Introduction The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users....
Cyber PMM Functions: Messaging
Introduction As product marketers, our most important function in the business is messaging. We are messengers. What we say, to which audiences, and at which venues is the foundational part of the role. This is why your most important asset as a Cyber PMM will be the...
Riding Cyber Market Hype Cycles
Cyber markets can be treacherous and unforgiving so I thought I’d share a “survival guide” of sorts to help fellow PMMs navigate complex situations. My vantage point comes from the experience of navigating various product markets across the Security Operations Hype...
Making Sense of Cyber Vendors
Introduction My goal with this post isn’t to analyze every vendor in the market - I would need a lot more time to achieve that! The goal is to provide a high level view of vendor realities to try and make some sense of it all. Entering a cyber vendor is a fun...
Understanding Cyber Markets and Buyers: A Guide for Cyber PMMs
Introduction Now that we’ve gone through an overview of the industry, Cyber PMMs need to understand the markets and buyers within the industry. Who/what are they? What are the key spending drivers? These questions and more are important to consider because at the end...
Industry Dynamics: A Lay of the Land
Working in cyber and staying sane requires a healthy sense of accepting our inability to control or understand all the moving parts. This industry is a complex and dynamic field that presents both challenges and opportunities. To navigate this landscape effectively as...
The Cyber PMM of the Future: Vision Series Recap
Overview I began the Vision series as the starting point for Cyber PMM because I felt strongly that I needed to begin this journey with the end in mind. I’m not saying I didn’t miss anything or that it won’t evolve over time. But remember the quote I started with...
Becoming Measureable: Vision Part 4
"You can't manage what you can't measure." Peter drucker Imagine if you opened Slack or Teams tomorrow (or whichever tool you use), and your CFO randomly asked you to articulate why you exist using clear business metrics and numbers by the end of the day. How would...