Cyber PMM Blog
Keep up with the latest content from Cyber PMM.
Latest Posts
S3:E6 – Interview with content expert Jordan Snapper – Dr. Cyber Media
In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity. Watch...
Cyber PMM Brief #26
Podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding, threat actor rebrands, Hubspot, and why your tagline might still be unclear. This newsletter contains Cyber PMM 🐳 insights, industry...
Strangled by Lanyards: A PMM’s Guide to Doing Events Right
https://youtu.be/vdk4BOTwbl4 How to work with event teams, protect your time, and still show up like the product hero. Whoa, Events Everywhere! I've been thinking a lot about events lately. Like, way too much. Probably because, at this exact moment, I just survived...
Cyber PMM Brief #25
👋 Welcome New Subscribers! A big welcome to new subscribers! You’ve joined a growing crew pushing back against digital chaos. → If you ever have questions or have feedback, please ping me on LinkedIn or join the Substack subscriber Chat. Subscribe to get this...
S3:E2 — Jonathan Pipek on Modern B2B Product Marketing Realities
From AI’s impact to go-to-market execution, team collaboration, and career advice — this episode covers what every PMM needs to thrive in today’s SaaS landscape. In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting...
Product Marketing on a Team of Teams
Season 3 Series Kickoff Season 2 Recap: From Frameworks to Force Multipliers Season 2 of Cyber PMM's content and podcast was had a ton of content across the following topics: AI & Automation: From agent workflows to tooling that takes your time back. Launch...
Ani Gottiparthy – CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AI
Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive...
RSAC 2025 Messaging Tour
The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. 🔥 Top Term Leaderboard 🔥 AI (43 mentions) - The undisputed heavyweight champion of the show floor Data (32 mentions) Identity (28 mentions) Cloud (16 mentions) Zero...
Product Content Cyber Buyers Actually Read
Research for Product Marketers As I covered last week, cyber buyers aren't following the traditional buyer’s journey map we've all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in ways that...