by Dane Disimino | Mar 18, 2024 | Core Functions
Introduction As product marketers, our most important function in the business is messaging. We are messengers. What we say, to which audiences, and at which venues is the foundational part of the role. This is why your most important asset as a Cyber PMM will be the...
by Dane Disimino | Mar 11, 2024 | Industry Dynamics
Cyber markets can be treacherous and unforgiving so I thought I’d share a “survival guide” of sorts to help fellow PMMs navigate complex situations. My vantage point comes from the experience of navigating various product markets across the Security Operations Hype...
by Dane Disimino | Mar 5, 2024 | Industry Dynamics
Introduction My goal with this post isn’t to analyze every vendor in the market – I would need a lot more time to achieve that! The goal is to provide a high level view of vendor realities to try and make some sense of it all. Entering a cyber vendor is a fun...
by Dane Disimino | Feb 17, 2024 | Industry Dynamics
Introduction Now that we’ve gone through an overview of the industry, Cyber PMMs need to understand the markets and buyers within the industry. Who/what are they? What are the key spending drivers? These questions and more are important to consider because at the end...
by Dane Disimino | Feb 10, 2024 | Industry Dynamics
Working in cyber and staying sane requires a healthy sense of accepting our inability to control or understand all the moving parts. This industry is a complex and dynamic field that presents both challenges and opportunities. To navigate this landscape effectively as...
