by Dane Disimino | Apr 16, 2024 | Industry Dynamics, Video
OverviewThis is the inaugural episode of the Cyber PMM YouTube channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career with host Dane Disimino, sharing his valuable insights and experiences. He discusses the...
by Dane Disimino | Apr 3, 2024 | Core Functions
I’m happy to share my recent interview with Matt Sayar, Product Manager (PM) at Anomali. Matt is a Cyber PM that is currently in the trenches of the product world at a fast-growth vendor. I worked with Matt when he was at Splunk. I recently asked him about his career...
by Dane Disimino | Apr 1, 2024 | Core Functions
“If you want to go fast, go alone. If you want to go far, go with your PM.” Ancient Cyber PMM Proverb Introduction Your most important working relationship as a PMM is with your Product Management (PM) counterpart(s). A solid PMM + PM team is a yin and yang duo that...
by Dane Disimino | Mar 25, 2024 | Core Functions
Introduction The key to developing great messaging is testing it out with others. This requires patience and humility. No, you don’t know it all! You have to work the process of testing with internal reviewers, with market analysts and most especially with users....
by Dane Disimino | Mar 18, 2024 | Core Functions
Introduction As product marketers, our most important function in the business is messaging. We are messengers. What we say, to which audiences, and at which venues is the foundational part of the role. This is why your most important asset as a Cyber PMM will be the...
