by Dane Disimino | Apr 19, 2025 | AI, Content
Research for Product Marketers As I covered last week, cyber buyers aren’t following the traditional buyer’s journey map we’ve all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in...
by Dane Disimino | Apr 16, 2025 | Content, Core Functions
Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you’ve come to the write (intentional typo) place. This guide walks...
by Dane Disimino | Apr 9, 2025 | Interview, Video
Welcome to another edition of the Cyber PMM Podcast! Today, we’re diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan...
by Dane Disimino | Apr 6, 2025 | AI, Core Functions, Creativity
It’s time to revise the old “buyer’s journey map” mindset which was created before buyer’s were AI-enabled. Welcome to the era of the AI-Enabled Buyer’s Flow. The rules that once shaped a buyer’s flow when evaluating...
by Dane Disimino | Apr 1, 2025 | AI, Industry Dynamics, Innovation
Survive the chaos of innovation waves by spotting patterns, timing your moves, and leading smarter through market resets. The Startup Bug Never Left Back in college, I was all in on entrepreneurship. I even started our school’s first entrepreneurship club in its...
