About CYBER PMM
How it Started
After a decade of navigating the cyber maze, I woke up one day and started writing my thoughts down about my roller coaster ride. After ten months of this daily habit, I had ~140,000 words on digital paper. That’s a lot of pent up thoughts.
While this was rewarding for therapeutic reasons, I didn’t know what to do with it. Over time, I began cyberpmm.com and published articles on Substack, which gradually morphed into more community engagement.
I eventually created The Cyber PMM Podcast and published Through the Cyber Maze, and have more plans for the future. Cyber PMM is now a platform that helps you fight digital chaos, cut through the hype, and do more with less. I do this by providing open source content, tools and frameworks that are all based on actual experience at leading cyber brands.
Mission
Helping Cyber PMMs fight digital chaos by creating an open source library of content, frameworks, and tools that bring order to Cyber PMMs and sanity for buyers.
Vision
A world where cyber products and services are accurately represented in a clear, honest, and organized way for the sanity of buyers.
Dane Disimino
Founder of Cyber PMM
Thank you for visiting Cyber PMM – here’s a little about my cyber background. I’ve worked across (in chronological order) Comodo, Optiv, Secureworks, Siemplify, VMware, Cisco and Splunk. I currently work for Splunk (now part of Cisco) as a Director of Product Marketing covering our Security Product Portfolio.
Disclaimer: Cyber PMM opinions are entirely my own and unrelated to my employer’s views.
Topics Covered
- Cybersecurity Industry Dynamics: Visualizing a lay of the land in cyber, understanding buyer dynamics, assessing the vendor landscape, and how to perform under varying market situations.
- Your Core Functions as a Cyber PMM: Delivering effective messaging, aligning with product management and engineering, launches, buyer’s journey map, being the voice of the customer, content production, navigating politics, and more.
- Cyber PMM Productivity: Measuring effectiveness, setting OKR’s and sharing plans, understanding the law of duplicity, managing fire drills, meetings/calls, utilizing AI tools, and getting things done.
- Cyber PMM Survival Tips: Managing chaos and change, building emotional intelligence, asking for help and collaborating, understanding generational differences, and more.
- Cross-Functional Marketing Interlocks: Leading without authority, campaigns, content marketing, solutions marketing, technical marketing, competitive intelligence, regional marketing, analyst relations.
- Leading Without Authority as a Cyber PMM: How to do the impossible and influence and execute when you have no budget and no direct reports.
- Cyber PMM Training & Education: Pragmatic Marketing, Forrester, Product Marketing Alliance, Podcasts, and Key Influencers.
- Looking Externally: Navigating the key analyst firms, working with consultancies and agencies, understanding the key industry events, job hunting and employer relations.
- The Future of Being a Cyber PMM: Building a co-pilot with new AI tools, listing the most in demand skills of the future, designing new team structures, and applying task automation.
What's with the Blue Whale?
The Cyber PMM logo is about creating order out of chaos. I love blue whales (kinda my spirit animal), because they ride among the chaotic and vast ocean currents in a graceful way. This is why a blue whale in the shape of a C is the icon of Cyber PMM.
