In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity.
Watch the full episode on YouTube
Jordan shares his unique journey into the cyber world, the importance of understanding the product deeply, and the pivotal role of content in addressing cyber buyers’ pain points.
The discussion covers practical tips, such as leveraging Reddit and podcasts for content intelligence, the significance of original research, and effective strategies for utilizing AI tools to scale content production.
Jordan also highlights the value of aligning product and content marketing from day one and offers insights into the landscape of cyber content marketing. This episode is packed with actionable advice for anyone looking to excel in cybersecurity marketing.
Interview chapters:
- 00:49 The Importance of Content in Cyber Marketing
- 05:05 Leveraging Reddit for Content Insights
- 07:45 AI Tools and Content Production
- 21:51 The Power of Original Research
- 32:29 Introduction to MCP and Medium
- 32:43 Exploring Substack and Technical Content
- 33:53 Content Distribution Channels: Reddit, YouTube, LinkedInShare Cyber PMM
- 35:26 The Importance of Owning Your Content
- 36:13 Maximizing Podcast Content
- 37:36 Creative Content Strategies and Industry Insights
- 46:22 Event Marketing and Content Generation
- 50:13 Effective Product Marketing and Use Cases
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