From AI’s impact to go-to-market execution, team collaboration, and career advice — this episode covers what every PMM needs to thrive in today’s SaaS landscape.
In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting and a revered product marketing consultant for B2B SaaS startups. Jonathan shares his extensive experience working with companies like CareerBuilder, Assurant, and Lion Guard, and discusses the best practices for product marketing in the cybersecurity space.
We dive into Jonathan’s career journey, the evolution of product marketing, the impact of AI on the industry, and essential strategies for effective product adoption. The conversation also covers tips for aspiring product marketers, maintaining work-life balance, and the importance of a focused team charter. Jonathan emphasizes the critical role of distribution and partnerships in today’s competitive landscape and provides valuable insights for professionals in the field. Tune in to learn from one of the top 100 product marketing influencers on how to excel in the dynamic world of product marketing.
00:00 Introduction and Guest Background
01:14 Journey into Product Marketing
03:53 The Evolution of Product Marketing
05:06 AI’s Impact on Product Marketing
05:54 The Importance of Differentiation and Distribution
07:48 Challenges in Cybersecurity Product Marketing
14:58 Collaborating with Teams for Success
22:21 Measuring Product Marketing Success
30:02 Challenges in Creating a Universal Model
30:19 Adapting Product Marketing Across Industries
31:44 Advice for Aspiring Product Marketers
34:13 Standing Out in Job Interviews
39:24 Avoiding Burnout in Product Marketing
44:58 Setting Boundaries and Personal Time Management
49:27 Resources and Final Thoughts
Join the crew fighting digital chaos:
- Subscribe to the newsletter on LinkedIn.
- Follow Cyber PMM and/or me on LinkedIn.
- Subscribe to the YouTube channel.
- Subscribe to the Podcast on Spotify or Apple.
- Follow on X or Instagram.
