Cyber PMM Blog
Keep up with the latest content from Cyber PMM.
Latest Posts
Ani Gottiparthy – CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AI
Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive...
RSAC 2025 Messaging Tour
The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. 🔥 Top Term Leaderboard 🔥 AI (43 mentions) - The undisputed heavyweight champion of the show floor Data (32 mentions) Identity (28 mentions) Cloud (16 mentions) Zero...
Product Content Cyber Buyers Actually Read
Research for Product Marketers As I covered last week, cyber buyers aren't following the traditional buyer’s journey map we've all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in ways that...
Creating Product Content in the Age of LLMs
Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you've come to the write (intentional typo) place. This guide walks...
Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets
Welcome to another edition of the Cyber PMM Podcast! Today, we're diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan with...
The AI-Enabled Buyer’s Flow
It's time to revise the old "buyer's journey map" mindset which was created before buyer's were AI-enabled. Welcome to the era of the AI-Enabled Buyer's Flow. The rules that once shaped a buyer's flow when evaluating enterprise software are changing fast and PMMs are...
Riding Innovation Waves (Without Wiping Out)
Survive the chaos of innovation waves by spotting patterns, timing your moves, and leading smarter through market resets. The Startup Bug Never Left Back in college, I was all in on entrepreneurship. I even started our school’s first entrepreneurship club in its...
Marketing Moments: Bringing Order to Product Launch Chaos
Use Quarterly Themes to Organize Release Mayhem Across Your Product Portfolio As I mentioned in last week’s article, most product launches fail. This risk only gets amplified when dealing with more complex portfolios of products. New releases get buried under...
The Evolution of Security Operations with Chris Crowley
In the latest episode of the Cyber PMM Podcast, I sat down with cybersecurity expert Chris Crowley, a consultant at Montance LLC and an instructor at the SANS Institute. With over 20 years in the field, Christopher provides profound insights into the evolution of...