Helping

Cyber PMMs

fight digital chaos

S3:E6 – Interview with content expert Jordan Snapper – Dr. Cyber Media

by Dane Disimino | June 26, 2025 | Interview, Podcast, Video | 0 Comments

In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity. Watch...

Cyber PMM Brief #26

by Dane Disimino | June 6, 2025 | Weekly Briefs | 0 Comments

Podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding, threat actor rebrands, Hubspot, and why your tagline might still be unclear. This newsletter contains Cyber PMM 🐳 insights, industry...

Strangled by Lanyards: A PMM’s Guide to Doing Events Right

by Dane Disimino | June 5, 2025 | Events, Podcast, Video | 0 Comments

https://youtu.be/vdk4BOTwbl4 How to work with event teams, protect your time, and still show up like the product hero. Whoa, Events Everywhere! I've been thinking a lot about events lately. Like, way too much. Probably because, at this exact moment, I just survived...

Cyber PMM Brief #25

by Dane Disimino | May 30, 2025 | Newsletter, Weekly Briefs | 0 Comments

👋 Welcome New Subscribers! A big welcome to new subscribers! You’ve joined a growing crew pushing back against digital chaos. → If you ever have questions or have feedback, please ping me on LinkedIn or join the Substack subscriber Chat. Subscribe to get this...

S3:E2 — Jonathan Pipek on Modern B2B Product Marketing Realities

by Dane Disimino | May 29, 2025 | Interview, Podcast, Video | 0 Comments

From AI’s impact to go-to-market execution, team collaboration, and career advice — this episode covers what every PMM needs to thrive in today’s SaaS landscape. In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting...

Product Marketing on a Team of Teams

by Dane Disimino | May 21, 2025 | AI, Teams | 0 Comments

Season 3 Series Kickoff Season 2 Recap: From Frameworks to Force Multipliers Season 2 of Cyber PMM's content and podcast was had a ton of content across the following topics: AI & Automation: From agent workflows to tooling that takes your time back. Launch...

Ani Gottiparthy – CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AI

by Dane Disimino | May 14, 2025 | AI, Innovation, Interview, Podcast, Video | 0 Comments

Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive...

RSAC 2025 Messaging Tour

by Dane Disimino | May 8, 2025 | Events, Industry Dynamics, Video | 0 Comments

The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. 🔥 Top Term Leaderboard 🔥 AI (43 mentions) - The undisputed heavyweight champion of the show floor Data (32 mentions) Identity (28 mentions) Cloud (16 mentions) Zero...

Product Content Cyber Buyers Actually Read

by Dane Disimino | April 19, 2025 | AI, Content | 0 Comments

Research for Product Marketers As I covered last week, cyber buyers aren't following the traditional buyer’s journey map we've all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in ways that...

Creating Product Content in the Age of LLMs

by Dane Disimino | April 16, 2025 | Content, Core Functions | 0 Comments

Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you've come to the write (intentional typo) place. This guide walks...

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Read Through the Cyber Maze

Read about the creator of Cyber PMM’s tumultuous and inspirational journey through the industry maze of cybersecurity.

Inside you’ll find his voyage through 7 vendors in 12 years, and a lot of stories to show for it. Great for anyone in the industry, learning about cyber, bringing products to chaotic markets, or navigating your own “maze”.

Each chapter details stories and lessons learned from working across startups like Siemplify before the Google acquisition and industry giants like VMware before Broadcom, Splunk before Cisco and Dell Secureworks before Sophos.

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Less Fluff. More Firepower.

Cyber PMM is a platform designed to help cyber/tech marketers, builders, founders and innovators 🥊 fight digital chaos , ✂️ cut through the hype , and ⚙️do more with less. No fluff—just free content, tools, and frameworks built from real-world experience from a PMM that has experience at top cybersecurity brands.

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Content

The Cyber PMM Blog, Newsletter and Podcast are updated regularly to keep the conversation going.

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Frameworks

Cyber PMM frameworks will set you up for success and are published sporadically on the Blog.

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Tools

Cyber PMM Tools such as the Cyber PMM GPT will give you resources for your day-to-day execution.

Cyber PMM Prompt Library

Unlock the Cyber PMM Prompt Library—a repository of LLM prompts designed for cybersecurity product marketers. Streamline product launches, messaging testing, content analysis, and social strategy with structured, high-impact workflows. Get precision, clarity, and execution-ready outputs tailored for security professionals.

Use the Prompt Library