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Helping

Cyber PMMs

fight digital chaos

Cyber PMM creates formulas that work for product marketers in the cybersecurity industry — and for the sanity of buyers and practitioners.

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Creating formulas that work.

Cyber PMM is 100% independent without any vendor influence. The vision is to create a world where cyber products and services are accurately represented in a clear, honest, and organized way for the sanity of buyers. This will be achieved by building an open source library of formulas in the following categories.

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Content

The Cyber PMM Blog is updated regularly to keep the conversation going.

Frameworks

Still in development, Cyber PMM frameworks will set you up for success.

Tools

Still in development, Cyber PMM Tools will give you resources for your day-to-day execution.

Cyber PMM – One Year Down

by | November 5, 2024 | Uncategorized | 0 Comments

This weekend, I looked at the calendar and realized it’s been a year since launching Cyber PMM! A year filled with experiments, challenges, and growth. I promised myself I'd give it a year, and here we are. Let’s look back together on what I’ve learned and talk about...
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An Interview with Steve Multer: Becoming a Better Storyteller

by | October 10, 2024 | Uncategorized | 0 Comments

I recently had the chance to sit (virtually) with Steve Multer for a great interview. For more than 25 years, Steve Multer has partnered with the world’s most powerful and influential brands to craft and share their core values to the global marketplace. He’s...
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Why Jensen Huang of Nvidia is an Inspiration to Product Marketers

by | September 18, 2024 | Random Observations | 0 Comments

Disclaimer: 100% human authored - no ChatGPT or any AI tool used to author this post. Though I did ask ChatGPT to generate an earnings analysis of Nvidia to research their top 4 customers. Nvidia is having a moment. Fad or not, the ascending company is currently...
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Content Focus Areas

Cyber PMM is new as of November 2023. That said, you can expect to see more content around the following topics, to be published weekly:

  • A Vision for Cyber PMMs
  • Cybersecurity Industry Dynamics
  • Your Core Functions as a Cyber PMM
  • Cyber PMM Productivity
  • Cyber PMM Survival Tips
  • Cross-Functional Marketing Interlocks
  • Leading Without Authority as a Cyber PMM
  • Cyber PMM Training & Education
  • The Future of Being a Cyber PMM
  • Interviews with Industry Experts and Practitioners
About Cyber PMM

I'm working on a Cyber PMM GPT - please help test it out and provide your feedback.

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