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Cyber PMMs

fight digital chaos

Cyber PMM Brief #26

Podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding, threat actor rebrands, Hubspot, and why your tagline might still be unclear. This newsletter contains Cyber PMM 🐳 insights, industry...

Strangled by Lanyards: A PMM’s Guide to Doing Events Right

https://youtu.be/vdk4BOTwbl4 How to work with event teams, protect your time, and still show up like the product hero. Whoa, Events Everywhere! I've been thinking a lot about events lately. Like, way too much. Probably because, at this exact moment, I just survived...

Cyber PMM Brief #25

👋 Welcome New Subscribers! A big welcome to new subscribers! You’ve joined a growing crew pushing back against digital chaos. → If you ever have questions or have feedback, please ping me on LinkedIn or join the Substack subscriber Chat. Subscribe to get this...

S3:E2 — Jonathan Pipek on Modern B2B Product Marketing Realities

From AI’s impact to go-to-market execution, team collaboration, and career advice — this episode covers what every PMM needs to thrive in today’s SaaS landscape. In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting...

Product Marketing on a Team of Teams

Season 3 Series Kickoff Season 2 Recap: From Frameworks to Force Multipliers Season 2 of Cyber PMM's content and podcast was had a ton of content across the following topics: AI & Automation: From agent workflows to tooling that takes your time back. Launch...

Ani Gottiparthy – CEO and Co-Founder of Hindsight: Unlocking Competitive Intel with AI

Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive...

RSAC 2025 Messaging Tour

The Cyber industry's deepest messaging dive in a fully narrated, 1 hour video from RSA Conference 2025. 🔥 Top Term Leaderboard 🔥 AI (43 mentions) - The undisputed heavyweight champion of the show floor Data (32 mentions) Identity (28 mentions) Cloud (16 mentions) Zero...

Product Content Cyber Buyers Actually Read 

Research for Product Marketers As I covered last week, cyber buyers aren't following the traditional buyer’s journey map we've all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in ways that...

Creating Product Content in the Age of LLMs

Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you've come to the write (intentional typo) place. This guide walks...

Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets

Welcome to another edition of the Cyber PMM Podcast! Today, we're diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan with...

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Read Through the Cyber Maze

Read about the creator of Cyber PMM’s tumultuous and inspirational journey through the industry maze of cybersecurity.

Inside you’ll find his voyage through 7 vendors in 12 years, and a lot of stories to show for it. Great for anyone in the industry, learning about cyber, bringing products to chaotic markets, or navigating your own “maze”.

Each chapter details stories and lessons learned from working across startups like Siemplify before the Google acquisition and industry giants like VMware before Broadcom, Splunk before Cisco and Dell Secureworks before Sophos.

 

Less Fluff. More Firepower.

Cyber PMM is a platform designed to help cyber/tech marketers, builders, founders and innovators 🥊 fight digital chaos , ✂️ cut through the hype , and ⚙️do more with less. No fluff—just free content, tools, and frameworks built from real-world experience from a PMM that has experience at top cybersecurity brands.

Content

The Cyber PMM Blog, Newsletter and Podcast are updated regularly to keep the conversation going.

Frameworks

Cyber PMM frameworks will set you up for success and are published sporadically on the Blog.

Tools

Cyber PMM Tools such as the Cyber PMM GPT will give you resources for your day-to-day execution.

Cyber PMM Prompt Library

Unlock the Cyber PMM Prompt Library—a repository of LLM prompts designed for cybersecurity product marketers. Streamline product launches, messaging testing, content analysis, and social strategy with structured, high-impact workflows. Get precision, clarity, and execution-ready outputs tailored for security professionals.

Use the Cyber PMM GPT inside of your ChatGPT interface

Content Focus Areas

You can expect to see more content around the following topics, to be published on the Blog on this website, LinkedIn Newsletter, and Substack:

  • A Vision for Cyber PMMs
  • Cybersecurity Industry Dynamics
  • Your Core Functions as a Cyber PMM
  • Cyber PMM Productivity
  • Cyber PMM Survival Tips
  • Cross-Functional Marketing Interlocks
  • Leading Without Authority as a Cyber PMM
  • Cyber PMM Training & Education
  • The Future of Being a Cyber PMM
  • Interviews with Industry Experts and Practitioners