Helping

Cyber PMMs

fight digital chaos

Product Content Cyber Buyers Actually Read

by Dane Disimino | April 19, 2025 | AI, Content | 0 Comments

Research for Product Marketers As I covered last week, cyber buyers aren't following the traditional buyer’s journey map we've all been taught for over a decade. The modern cyber buyer is leveraging AI tools, peer networks, and self-directed research in ways that...

Creating Product Content in the Age of LLMs

by Dane Disimino | April 16, 2025 | Content, Core Functions | 0 Comments

Before you crank out another random asset, stop, drop and roll with these 10 product content creation steps. If you’re creating product content without a strategy, a plan, or even a sanity check you've come to the write (intentional typo) place. This guide walks...

Martin Naydenov of Frost & Sullivan: Insights on Cyber Markets

by Dane Disimino | April 9, 2025 | Interview, Video | 0 Comments

Welcome to another edition of the Cyber PMM Podcast! Today, we're diving into the complexities of the cybersecurity industry with an invaluable discussion featuring Dane Disimino and his special guest, Martin Naydenov, an industry principal at Frost and Sullivan with...

The AI-Enabled Buyer’s Flow

by Dane Disimino | April 6, 2025 | AI, Core Functions, Creativity | 0 Comments

It's time to revise the old "buyer's journey map" mindset which was created before buyer's were AI-enabled. Welcome to the era of the AI-Enabled Buyer's Flow. The rules that once shaped a buyer's flow when evaluating enterprise software are changing fast and PMMs are...

Riding Innovation Waves (Without Wiping Out)

by Dane Disimino | April 1, 2025 | AI, Industry Dynamics, Innovation | 0 Comments

Survive the chaos of innovation waves by spotting patterns, timing your moves, and leading smarter through market resets. The Startup Bug Never Left Back in college, I was all in on entrepreneurship. I even started our school’s first entrepreneurship club in its...

Marketing Moments: Bringing Order to Product Launch Chaos

by Dane Disimino | March 24, 2025 | Core Functions, Innovation, Planning | 0 Comments

Use Quarterly Themes to Organize Release Mayhem Across Your Product Portfolio As I mentioned in last week’s article, most product launches fail. This risk only gets amplified when dealing with more complex portfolios of products. New releases get buried under...

The Evolution of Security Operations with Chris Crowley

by Dane Disimino | March 19, 2025 | AI, Interview, Video | 0 Comments

In the latest episode of the Cyber PMM Podcast, I sat down with cybersecurity expert Chris Crowley, a consultant at Montance LLC and an instructor at the SANS Institute. With over 20 years in the field, Christopher provides profound insights into the evolution of...

The Art & Science of a Product Launch

by Dane Disimino | March 15, 2025 | Core Functions, Innovation | 0 Comments

When everyone's looking at you to deliver magic on product launch day, what actually matters? And how do you stay sane when ~50% (or more?) of product launches miss the GA date? I've survived dozens of product launches across my career—some triumphant, others that...

Interview with Christopher Steffen

by Dane Disimino | March 13, 2025 | Interview, Video | 0 Comments

Navigating the Future of Cybersecurity with Christopher Steffen In the latest episode of The Cyber PMM Podcast, I had the opportunity to sit down with Christopher Steffen, Vice President of Research at Enterprise Management Associates (EMA), to break down the most...

The 10 Camps of AI Innovation

by Dane Disimino | February 27, 2025 | AI, Video | 0 Comments

AI Innovation for Beginner's (Like Me) As I discussed in my last post, my LinkedIn feed is a firehose of AI hype—much of it noise, some of it genuinely game-changing. The pace is overwhelming, but one thing is clear: we either adapt to AI or risk irrelevance in...

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Read Through the Cyber Maze

Read about the creator of Cyber PMM’s tumultuous and inspirational journey through the industry maze of cybersecurity.

Inside you’ll find his voyage through 7 vendors in 12 years, and a lot of stories to show for it. Great for anyone in the industry, learning about cyber, bringing products to chaotic markets, or navigating your own “maze”.

Each chapter details stories and lessons learned from working across startups like Siemplify before the Google acquisition and industry giants like VMware before Broadcom, Splunk before Cisco and Dell Secureworks before Sophos.

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Less Fluff. More Firepower.

Cyber PMM is a platform designed to help cyber/tech marketers, builders, founders and innovators 🥊 fight digital chaos , ✂️ cut through the hype , and ⚙️do more with less. No fluff—just free content, tools, and frameworks built from real-world experience from a PMM that has experience at top cybersecurity brands.

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Content

The Cyber PMM Blog, Newsletter and Podcast are updated regularly to keep the conversation going.

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Frameworks

Cyber PMM frameworks will set you up for success and are published sporadically on the Blog.

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Tools

Cyber PMM Tools such as the Cyber PMM GPT will give you resources for your day-to-day execution.

Cyber PMM Prompt Library

Unlock the Cyber PMM Prompt Library—a repository of LLM prompts designed for cybersecurity product marketers. Streamline product launches, messaging testing, content analysis, and social strategy with structured, high-impact workflows. Get precision, clarity, and execution-ready outputs tailored for security professionals.

Use the Prompt Library